A high-converting landing page is essential for generating leads, driving sales, and achieving business goals. Divi Builder, a powerful and flexible WordPress page builder, makes it easy to create attractive, user-friendly, and conversion-focused landing pages. In this guide, we will explore the steps to design a high-converting landing page using Divi Builder.
Understanding High-Converting Landing Pages
A landing page is designed to encourage a specific action, such as signing up for a newsletter, purchasing a product, or filling out a contact form. A high-converting landing page minimizes distractions, focuses on a clear call-to-action (CTA), and provides valuable content that convinces visitors to take the desired action.
Why Choose Divi Builder for Landing Pages?
- Drag-and-Drop Interface: Divi’s intuitive drag-and-drop interface allows users to create visually appealing landing pages without coding knowledge.
- Pre-Built Layouts: Divi provides a range of customizable layouts and templates tailored for landing pages.
- Advanced Design Options: It offers complete control over design elements, allowing for a fully customized look.
- Responsive Design: Divi ensures that landing pages look great on all devices, enhancing user experience and conversions.
- Built-in A/B Testing: Divi allows you to test different variations of your landing page to see which version performs best.
Steps to Create High-Converting Landing Pages with Divi Builder
1. Define Your Goal
Start by identifying the primary goal of your landing page. Whether you want to collect leads, promote a product, or increase newsletter sign-ups, ensure that the goal is clear and measurable.
2. Choose a Suitable Template
Divi offers a wide range of landing page templates. Browse through the available options and select one that aligns with your brand and the goal of your campaign. You can also start from scratch if you prefer complete customization.
3. Create a Compelling Headline
Your headline is the first thing visitors see. It should be clear, concise, and convey the benefit of taking the desired action. A strong headline grabs attention and encourages users to stay on the page.
4. Design an Engaging Hero Section
The hero section is the top part of your landing page. Use eye-catching visuals, a persuasive headline, and a strong CTA. Divi makes it easy to design a visually appealing hero section with background images, videos, and text overlays.
5. Add Clear and Persuasive CTAs
Your call-to-action should be prominent, persuasive, and easy to find. Use action-oriented language and ensure the CTA button stands out from the rest of the page. Divi provides multiple button styles and customization options to make your CTA visually appealing.
6. Highlight Key Benefits
Use concise bullet points or sections to highlight the main benefits of your product or service. Focus on how it solves the visitor’s problem and adds value to their life. Divi’s modules, such as blurbs and toggles, can be used to showcase features and benefits effectively.
7. Incorporate Trust Signals
To increase trust and credibility, include customer testimonials, reviews, certifications, or case studies. Divi allows you to display testimonials using its dedicated testimonial module.
8. Use Engaging Visuals
Visuals play a key role in enhancing user engagement. Add relevant images, videos, or graphics that support your message and reinforce the benefits of your offer. Divi makes it easy to upload and position visuals without affecting page load time.
9. Optimize for Mobile
A significant portion of web traffic comes from mobile devices, so ensure that your landing page is mobile-friendly. Divi’s responsive design features let you preview and optimize your page for different screen sizes.
10. Implement A/B Testing
Divi’s built-in A/B testing tool, Divi Leads, allows you to test different variations of your landing page. Test different headlines, CTAs, or layouts to identify which version drives the most conversions.
Best Practices for High-Converting Landing Pages
- Keep It Simple: Avoid clutter and keep the design clean to avoid distractions.
- Focus on One Goal: Do not overwhelm visitors with multiple CTAs. Focus on a single, clear goal.
- Use Social Proof: Add reviews, testimonials, or trust badges to build credibility.
- Ensure Fast Load Times: Optimize images and use caching to improve page speed.
- Limit Form Fields: Minimize the number of fields in your lead capture forms to reduce friction.
Common Mistakes to Avoid
- Too Many Distractions: Avoid unnecessary links or content that distracts from the main goal.
- Vague CTAs: Ensure that your CTA clearly states what action you want the visitor to take.
- Poor Mobile Experience: Test your page on various devices to ensure a seamless experience.
- Lack of Trust Elements: Include testimonials, reviews, and security badges to establish trust.
Conclusion
Divi Builder makes it easy to create high-converting landing pages that drive results. By following best practices and optimizing your landing page for speed, user experience, and clear CTAs, you can increase conversions and grow your business. With Divi’s powerful design features and built-in tools, you can create a landing page that not only looks great but also performs exceptionally well.